online clothing business
admin August 3, 2022

Attracting customers to your clothing store requires strategic planning and creativity. It does not matter whether you are a new or established online store. A million online clothing business stores are vying for the customer’s attention. Customers share choices. So, you must optimise your online store in line with the new-found customer demands and market competition.

As retailers, you need to view your offerings and decide from a customer’s perspective- What will draw them in?

How well can you leverage social media marketing channels to spread the word and generate brand awareness?

There are endless possibilities when optimizing your store to get the most of it. However, you must decide the right while using business loans for start-ups for business growth.

The blog covers nearly everything from analyzing a website’s activities on analytics to leveraging paid advertising for your purpose. So, sit back with a cup of hot chocolate and read.

6 Tips to Boost the Customer Count in the Online Clothing Business

The blog explains the ways to engage more customers for your brand. It is helpful for any online store owner. Quickly have a sneak peek into the ways that could revolutionize your revenue scale:

1. Responsive and Captivating Store Design

It doesn’t matter if you have the best product range to catch the customer’s eye. If the website or store doesn’t fulfil the purpose, users leave.

To create a responsive and attractive user interface, bet only on the best website designing services. Providing the best design store is essential because 93% of buyers consider the visual appearance of primary importance before purchasing any product.

 If you want to go DIY (Do It Yourself), you can try online website builders having 1000+ templates to choose from. Templates can be free and paid. You can customize your store as per the audience’s choice and comfort. Choose the right underlining the purpose and industry of the online clothing business.

2. Optimize Product Listings for Visibility

Let’s assume you hold a decent range of women’s clothes and your customers can’t see it. Why? Because your store isn’t optimized well enough, appear on top results in the SERP.

It is why businesses take 24-hour loans in Ireland to hire an SEO expert to optimize the store and quickly capture sales.

 Besides ensuring a quality product range and website design, optimized product listing is critical to provide traffic and maximize online store visits.

Best ways to optimize your product listings

Attract more shoppers to your online store by optimising the product listing the right way:

  • The listing must contain all the necessary pointers your audience wants. It includes- size, colour, material, and wash.
  • Your product listing must match the offerings on every sales channel or colour media
  • Ensure that the product description holds all the necessary details and is optimized with relevant keywords to make up the first page results.
  • Include shipping information and expenses (add additional costs (if any)
  • List the reviews

3. High-Quality Product Images

Customers must see what they are shelling their hard-earned money into. Thus, portray yourself in the customer’s shoes and evaluate whether you would buy the product with those images on your online store.

High-quality Photos help your customers or viewers decide the purchase. Moreover, the prospective customer stays if your online store has multiple varieties than the competitor. Head-turning product images are a selling point.  Here is how you can ensure captivating photos.

  • Use a photo without a background and ensure that it fills the frame.
  • Use diffused lights to prevent shadows and reflections.
  • And use a tripod to avoid blurry images
  • Take photographs from different angles. If you find an angle best, take more photos at that angle.
  • Capture high-resolution images. When browsers zoom in, the photo retains its sharpness.

Consider these while clicking images and achieving milestones in your online clothing business.

4. Reduce Abandoned Carts by Re-Engaging

According to research, “an average online store encounter 69% abandoned carts”. Arm your online stores with needed analytics, tracking, and conversion tools.

Extend your sales research to other shopping stores like Amazon. Analyze how the website uses engaging ways to improve the user experience. Analyze whether you would benefit from having an additional selling channel for your products. If yes, analyze what it could be.

The easiest way to track and unify your listings is by managing these from a retail management system. You can update important information, latest news, offerings, or discounts if you have a website.

Always link your online store products to your website. It improves traffic and helps generate more reliability online. Ensuring a seamless shopping experience, owners can utilize business loans for start-ups. It is one of the best ways to keep up with the advanced and optimized store without tapping into the business cash reserve. 

5. Ensure a Regular Presence on Social Media

Social media is a weapon to lead the marketplace. Amid a pool of different sellers, it is about making a mark among your prospects. And social media grants that opportunity to a business to multiply its sales and customers. Other products share different popularity on social media platforms.

For example - if you are the latest women’s collection, Instagram may be ideal for your business. LinkedIn and Twitter may not be ideal here. Generally, women of a particular age search for the latest trends. And these are primarily found on Instagram.

Share user-generated content as it captures eyeballs quickly. Encourage people to follow you by sharing valuable and helpful content. Think about how your online clothing business makes a difference in your customer’s lifestyles. Share live reviews, videos, tutorials, etc., to increase followers and build brand authority.

How to engage more people on your social media page?

  • Post consistently to Keep your audience engaged
  • As mentioned above, choose the best platforms for your services.
  • Use reels and videos to connect with your audience

Engage the audience by asking probing questions. The follower must relate to the theme and the content posted.

6. Leverage the Power of Email Marketing

If you had an event coming, an occasion, or a seasonal sale, how will you inform about the same to your customers?

By manually calling everyone? NO.

It is where email marketing fits the gap. Email marketing to re-target abandoned carts is a great way to connect with existing customers. If you have something really out of the box, like- 70% discounts on new collections, etc., you can draft an email for the most engaged customers. Sending personalized emails is an excellent way to communicate benefits to your customers.

Bottom Line

So, this is how you can engage customers to your online store. These strategies will help you gain an edge in the cut-throat online clothing business. It is all about operating in a unique sphere and captivating the minds.